June 17, 2024 - by CSCS
Nationality
Swiss
Position
Communications Officer
Working at CSCS since
September 2012
Background
- 2004-2008 Bachelor’s in Public Relations and Advertising, Università IULM, Italy
- 2008-2011 Master’s of Science in Communication and Economics, Corporate Communication and Corporate Social Responsibility, Università della Svizzera italiana, Lugano
- 2011-2012 Brand management trainee, The North Face, VF Corporation, Lugano
- 2012-Present Communications Officer, CSCS
Specialisation
I develop and implement communications for internal and external audiences, including staff, partners, stakeholders, and media. I am responsible for all the content to promote CSCS's brand image, activities, and products. I mainly act as a liaison between CSCS, the employees, the public, and the media to ensure that the brand remains top-of-mind. My activities range from managing the website and social media channels to the internal newsletter, publications, and working on employer branding activities to ameliorate the perception of CSCS as an employer.
What working at CSCS means to me
Working at CSCS means working in an academic, international, and constantly developing environment. It means being able to be in contact with different realities and continually updating myself to keep up with the multiple changes. It also means being proud to work for a national organization that stands at the front of science and technology and helps to make great strides in scientific research and our society.
What I like most about my work
What I like most is that I deal with communication at 360 degrees. I'm not specialized in anything specific, and I do not have to work only on one side of the communication; but I can work on all internal and external communication activities. This has broadened my knowledge and skill set. I like that I learn something new daily and that CSCS allows me to take courses and training that expand my knowledge.
What challenges me at my work
The communications industry changes year after year, especially as communications technology and platforms continue to evolve. Work, for example, is now predominantly remote and digital, and we are losing the in-person part. This means that, now more than ever, we have to put a greater emphasis on effective communication. However, establishing optimized communication procedures tailored to everyone’s needs is not easy. It requires a great deal of effort and some creativity. In addition, CSCS has grown a lot in recent years, and along with it the number of activities and events related to communication. It is often challenging to do everything consistently and sustainably, which raises the importance of standards and clear processes.